Why buy small?

Fashion starts small.

Before you find it on the runway in Milan or on hangers in the mall, innovation in fashion most often comes from small, local designers, who actually care about what they’re doing.

Fashion is a risk. Doing it ethically, and made in America… well that’s insane. Or so we’ve heard.

When you buy small, you get to wear a rare piece of clothing not many have. Supporting new fashion businesses allows you to join in the dreams of the designers and craftspeople who make the garment come to life.

When you buy from small fashion companies you encourage more, bolder, design. You a build a world of self-expression, and you help support artists as they do what they love: help you look your best.

Make a difference


Fast fashion is killing the planet. Cheap fashion is built on child labor and global exploitation. Cut corners lead to products that fall apart.

Most fashion brands pursue profit above all else. Garments become numbers, and people become customers.

That’s not us.

At Faluna, we have one mision: we want to make really cool clothes, for really cool people in a really cool way.